To the general public, logos serve as an instant reminder of a company or a product; to the client they're the point of recognition on which their branding hangs; and to us designers, they represent the challenge of incorporating our clients' ideologies into one single graphic.
Every logo has a story to tell. If you view a logo as mere artwork or a pattern of lines and/or text, you will not be able to unravel the deeper meaning behind the logo. Ideally, a good logo has two stories to tell: one, the obvious one, and second, the hidden one.
The need is to design something that will last through the ages, still open to small iterations along the way. We design logo that is..
The logo we design is not simply a shallow piece of artwork but consists of deep thinking and meticulous ideology.