Your business is your brand. Your brand is our business! Does the design fall in line with the overall theme of the company? Does the design ‘say’ what the company tries to say?
In some instances and with some clients, Its not even about to make a ‘great’ design, however, this is expected to make something that would be well received by the company and their audience.
Creating a super sweet logo and letterhead doesn’t mean a ton if the consumer doesn’t have a great perception of the company. However, good brand design can help build a solid foundation for a brand.
We pick an idea or feeling and nail that down as best as possible.